The latest advertising campaign for Nivea caused a scandal in the United States. It shows a black man neat and clean shaven, about to throw his "old" head adorned with a ball afro and beard unkempt. This is the slogan "Re-civilize you" that has outraged users. Faced with this outrage, the brand immediately apologized: "This ad was inappropriate and offensive.
We never intended to hurt anyone and we are deeply sorry. This advertising will not be never reused. The diversity and equal opportunities are key values of our brand. "
We never intended to hurt anyone and we are deeply sorry. This advertising will not be never reused. The diversity and equal opportunities are key values of our brand. "
- Nivea Pulls Ad, Apologizes After Racism Accusations (18/08/2011)
- Nivea Apologizes For Their Uncomfortably Racial Ad (19/08/2011)
- Nivea apologizes for ad some see as racist (19/08/2011)
- Nivea Pulls "Re-civilized" Ad Following Social Media Backlash (18/08/2011)
- Nivea apologizes for ad some see as racist (19/08/2011)
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