Barneys New York, the retailer specializing in luxury goods, has announced its Christmas campaign 2011: GAGA'S WORKSHOP. This collaboration also brings together the talents of renowned designers and Christophe Hamaide Sudbrack Eli Pierson Assume Vivid Astro Focus (AVAF) and Nicola Formichetti, creative director of Mugler.
For the first time in its history, Barneys New York will transform an entire floor of its flagship store on Madison Avenue in New York in an exclusive for the season. From mid November, the GAGA'S WORKSHOP come alive and take the fifth floor men's area. In collaboration with Barneys New York team, the creative direction of Denis Freedman, designed the unique AVAF GAGA'S WORKSHOP art also adorn the bags and packages designed especially for holiday shopping.
Famous for its spectacular visual multimedia installations, the work of AVAF distinguish the GAGA'S WORKSHOP in the flagship store on Madison Avenue, the windows of the avenue and the various materials and products designed for the project. Barneys New York has worked closely with Lady Gaga under the creative direction of Nicola Formichetti in order to design a range of small gift items and exclusive limited edition will be available for a limited time in the GAGA'S WORKSHOP.
In addition to the GAGA'S WORKSHOP in New York, will be selling a selection of articles from the collection at Barneys New York stores in the country and Barneys. com. Barneys New York will donate 25% of sales of all items of GAGA'S WORKSHOP to the charity of your choice Lady Gaga to commemorate this special program and demonstrate the holiday spirit.
"Lady Gaga is a unique cultural phenomenon, not only for his exceptional talent as a singer, songwriter and artist of the scenarios, but also for their support of equality and individuality as well as its distinction as fashion icon," said Mark Lee, CEO of Barneys New York. "It's exciting to have her in this unprecedented collaborative effort to create the greatest Christmas theme and influential ever articulated in Barneys.
As a seal of the City of New York, we wanted to recognize Lady Gaga as New York and owner of an incredible talent" he added. The GAGA'S WORKSHOP will be transmitted digitally live in a special section of Barneys. com and its launch will be at The Window, the site contained luxury Barneys New York.
For the first time in its history, Barneys New York will transform an entire floor of its flagship store on Madison Avenue in New York in an exclusive for the season. From mid November, the GAGA'S WORKSHOP come alive and take the fifth floor men's area. In collaboration with Barneys New York team, the creative direction of Denis Freedman, designed the unique AVAF GAGA'S WORKSHOP art also adorn the bags and packages designed especially for holiday shopping.
Famous for its spectacular visual multimedia installations, the work of AVAF distinguish the GAGA'S WORKSHOP in the flagship store on Madison Avenue, the windows of the avenue and the various materials and products designed for the project. Barneys New York has worked closely with Lady Gaga under the creative direction of Nicola Formichetti in order to design a range of small gift items and exclusive limited edition will be available for a limited time in the GAGA'S WORKSHOP.
In addition to the GAGA'S WORKSHOP in New York, will be selling a selection of articles from the collection at Barneys New York stores in the country and Barneys. com. Barneys New York will donate 25% of sales of all items of GAGA'S WORKSHOP to the charity of your choice Lady Gaga to commemorate this special program and demonstrate the holiday spirit.
"Lady Gaga is a unique cultural phenomenon, not only for his exceptional talent as a singer, songwriter and artist of the scenarios, but also for their support of equality and individuality as well as its distinction as fashion icon," said Mark Lee, CEO of Barneys New York. "It's exciting to have her in this unprecedented collaborative effort to create the greatest Christmas theme and influential ever articulated in Barneys.
As a seal of the City of New York, we wanted to recognize Lady Gaga as New York and owner of an incredible talent" he added. The GAGA'S WORKSHOP will be transmitted digitally live in a special section of Barneys. com and its launch will be at The Window, the site contained luxury Barneys New York.
No comments:
Post a Comment