Wednesday, June 1, 2011

Brazil: TV channel rained tickets!

To make his last popular telenovela "Vidas in Jogo", the Brazilian TV Record is ready for anything. Thus, it decided to rain on the streets of Rio dozens of genuine banknotes. In total, 64,000 reais, or nearly 90,000 euros have been distributed. According to AFP, this marketing campaign follows the Monday's episode, where characters from the series had played the lottery and won 200 thousand reais, or about 90,000 euros.

Tuesday noon, so these are tickets for two, five, ten, twenty, fifty and one hundred reais (90 cents to 43 euro) who fell off a building downtown, mixed with others plastic. While the crowd jostled to collect the money on the ground, a helicopter Brazilian television channel filmed the scene.

No comments:

Post a Comment