Thursday, February 24, 2011

The market for replicas is rubbing his hands at the next Oscars

The most important red carpet show business is itself a market that is extracted patterns, colors and styles to create clothing collections that mimic the original items are available online within days of the end of the gala. "The team Dresses ABS, Allen Schwartz, will certainly be working hard during the event to redesign what has gone through the carpet," says StyleSpot web editor, Meg Hemphill, website specializing in celebrity stylist.

Schwartz is one of the highlights in this business in the U.S.. UU. by eDressMe. com, where you can find one for under 500 dollars (about 365 euros) very similar versions of clothing worn by movie stars in Hollywood event. Such is the case of the design created by Vera Wang valued at 7,000 dollars (5,000 euros) which led the Colombian Sofia Vergara ("Modern Family") in the last gala of the Golden Globes on Jan.

16 in Los Angeles. Schwartz's version sells for $ 475 (345 euros). "Unlike the fashion weeks that take place in different parts of the world who are trying to advance what will be next year, the red carpet, especially the Oscar, have a more immediate effect. This is what we seen in spring in the stores, "said Hemphill.

In the absence of specific legislation governing copyright of the designers, the fashion field is paid to a constant appropriation of ideas from one and the other in an attempt to mimic the trendy clothing at all times. He is currently awaiting processing in the U.S. Senate. UU. A bill entitled "Innovative Design Piracy Protection and Prevention Act (IDPPPA) which, if approved by legislators in the country, would make piracy a copy of the work of a designer at least three years.

The next Sunday's Oscars, the eyes of the hunters will be on design models actresses like Natalie Portman, who adapted his dress to her visible pregnancy, Nicole Kidman, Anne Hathaway, Angelina Jolie or Sandra Bullock. "This season we have seen a lot of pink, very little black and white, but I believe that this ceremony will see black, cobalt blue and silver metallic colors," said Hemphill.

The increasing interest of the audience for the Oscar red carpet has been that this year the official broadcasting extended from 30 minutes to an hour and a half the time spent watching the famous march to the Kodak Theatre, where prizes are awarded . "They are trying to increase the audience of the ceremony," Hemphill said, referring to the fact that many people get hooked to the award ceremony attracted by curiosity to see what celebrities wear.

According to Nielsen figures, between 2008 and 2010 the number of spectators who followed the red carpet at the Oscar grew by 17.6 percent.

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